Personalizing videos allows you to engage and target your audience in a way that generic videos won’t. Replacing hypothetical data with a video from Rich Media that incorporates user-inputted information will let you interact on a personal level and improve your video clicks and conversions.
Check out our infographic of the Top 6 Reasons customers love personalized videos below:
6 Reasons Why Customers Love Our Personalized Videos
1. Engage Your Customers
Don’t just reach your prospects; personalized videos let you interact with your clients on a personal level.
80% of marketers say personalized marketing increases customer engagement.
Customers who prefer personalized products: 74% Genz, 67% Millennials, 61% Gen X, 57% Baby Boomers
2. Build the Wow Factor
Surprise your audience and stand out from your competition by replacing generic advertisements with something more interesting and memorable.
90% of leading marketers say personalization significantly contributes to business profitably.
3. Target Your Audience
Tailor your marketing to your audience directly to make it more relevant to their needs and address their unique concerns.
In 2019 85% of marketers and in 2023 92% of marketers say customers and prospects expect a personalized experience.
4. Add Interactivity
At Rich Media, we combine the rich visuals and interesting storytelling of videos with the interactivity and customized results of tools to capture your audience’s attention.
84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
5. Increase Customer Conversion
Users will engage more with a video tailored to their preferences rather than one only showing generic hypothetical data.
63% Smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.
6. Make Each Interaction Count
A personalized video from Rich Media provide more specific data about your viewer, allowing you to further tailor your products and marketing strategies to meet customer’s needs!
89% of marketers see a positive ROI when they use personalization in their campaigns.
Salesforce State of the Connected Customer 4th Edition 2020
Econsultancy and Google, Marketing and Measurement Survey 2017
Everage Trends in Personalization
Hubspot Marketing Statistic 2020
Google/Ipsos, U.S., Playbook Omnibus 2019
Adobe Personalization Survey 2020