Good news for gadget lovers everywhere: the future of wearables is looking bright! This year, approximately 126 million units of wearable devices will be shipped worldwide. The International Data Corporation (IDC) predicts that the worldwide wearables market w

The smartphone market has been relatively quiet lately. In the absence of a major change in the technology, and as the market penetration of smartphones approaches 100% capacity, things seem like they’re quieting down. But that doesn’t mean nothing has been

It’s official: Pokémon Go, the latest offering from the Pokémon universe, is a runaway smash. Good news for gamers, and, as it turns out, good news for marketers – Pokémon Go might be the first big step towards the location-based revolution in digital m

The figures are in, and the state of the tablet market for the past year has been revealed. The big picture hasn’t changed much, but beneath the surface, things are rapidly changing. The role of tablets, and the expectations of mobile user experiences, are evo

The latest comprehensive smartphone research report was released recently, and the results are fascinating, as always. The smartphone market is still less than a decade old, and as fast-moving as ever. Overall global sales were 13.5%

The future is now, it seems – wearable ‘smart’ devices, so beloved of science fiction, have finally hit the market in a very big way. The last few years have seen the rise and success of a variety of wearable tech, from smartwatches like the Apple Watch and Sam

The Rich Media Ideas App is an awesome resource for anyone interested in Digital Marketing. All of our popular digital marketing articles, videos, infographics, and more, are now available as an app on all of the most popular mobile devices!

At first glance, the worldwide smartphone market in the first quarter of 2015, looks almost the way it did last year. Android is in the lead and iOS, Windows Phone and Blackberry OS are trailing in second, third and fourth positions respectively. Interestingly t

The tech world has always had more than its fair share of jargon – developers seem to spend more time developing buzzwords than products. A recent entry to the technobabble pantheon is ‘mobile-first’, a phrase that, at first glance, seems unclear. So why is it

Apple Watch – a futuristic platform Apple is betting its future on its first new device since Steve Jobs. Apple Watch has rolled into Stores with much fanfare. Many people had the same reaction when the iPad was introduced – sure it’s cool, but what do I use

It is clear that the ‘tablet craze’ has calmed as we see shipments on tablets begin to slow down. The tablet market growth dropped from 52% in 2013 down to 7.2% in 2014 (PCWorld). For the first time ever, Apple iPad’s year-over-year shipment growt

What is it? The Apple Watch is Apple’s highly anticipated Smart Watch. At first glance, it just looks like a sleek new watch, but there are many cool features to be explored. It is also a personal assistant, a trainer, a payment method, an extension of your phon

As you are sitting on the bus or standing in line for coffee, while people around you are browsing, messaging or talking on their mobile phones, what are the mobile phone operating system and brand that you are most likely to see? The answers, as you may have guessed

It is clear that the ‘tablet craze’ has calmed as we see shipments on tablets begin to slow down. The tablet market growth dropped from 52% in 2013 down to 7.2% in 2014 (PCWorld). For the first time ever, Apple iPad’s year-over-year shipment growth saw a drop of

The iPhone 6 and 6+ are Apple’s latest and greatest on the market. The new phones’ most notable difference is their significantly increased screen size. The larger iPhone 6+ model gives you 1.5 inches more screen with a full HD display, 75 more pixels per inch than its predecessor, a

Mobile devices play a vital role in our daily lives. When waking up, getting to work, or even enjoying leisure time at home, we’re constantly reaching for a device - whether it be a smartphone or tablet. Here are some interesting findings on how we’re using mobile devices. Time Of Day

A new study shows that 57% of smartphone users say they won’t recommend a company with a poor mobile site. With the number of devices out there, it’s important to ask yourself these 6 questions about your mobile site. Does the site use standard HTML5 tec

You've probably heard responsive or adaptive mobile web design amid water cooler banter, but what exactly does it mean, how does it work, and why is it important? Here, we offer a primer on what the two terms mean and why it makes good marketing sense to use the

We all know that consumers are flocking to mobile in increasing numbers, but very few brands offer outstanding mobile experiences. There’s lots of work to do, but where do you start? For a while everyone assumed an app was best, but lately responsive and adapt