Personalizing videos allows you to engage and target your audience in a way that generic videos won’t. Replacing hypothetical data with a video from Rich Media that incorporates user-inputted information will let you interact on a personal level and improve your video clicks an

Whether you’re are targeting advisors, investors, businesses, or personal banking clients, financial tools provide engagement and interactivity for users which allows them to better understand what you have to offer. Don’t just tell customers to save for retirement with an RRSP – show

At Rich Media brand is more than just colors and a logo. We strive to create digital marketing that focuses on moments and experiences. We engage your customers, or your employees with award-winning, dynamic digital content and we make the process easy for you.

We're so excited for the holiday season that we made a dynamic video card to celebrate! Enter your name, and you'll receive a personalized video about all the wonderful ways to make the most of the holidays this year. Get comfy, it's storytime!

Tools are consistently the most hit portion of financial services sites. So why not engage those users with financial tools and widgets that help them see every possibility. Give your clients an interactive and compelling experience that represents your brand, k

We're so excited for the holiday season that we made a dynamic video card to celebrate! Enter your first and last name, and you'll receive a personalized video greeting that lets you choose between five different narrators - Santa Claus, a pirate, an alien, a mi

7 Reasons Why Pharma Needs Digital Marketing The pharma industry has been slow to embrace digital marketing. Regulation doesn’t make it easy, of course, but there’s a strong sense that a digital disruption is on its way – that those who can embrace the onli

We’re so excited for the holiday season that we made a dynamic video card to celebrate! Enter your name, and you’ll receive a personalized video greeting that lets you choose between five different narrators - Santa Claus, a sports announcer, a yoga instructor, t

What is it? The Amazon Echo is an affordable personal assistant in the form of a speaker that turns your house into a smart home. The device itself is a well-designed round speaker that looks great in any room and features the ability to play music (Amazon Prime M

Modern mobile users are used to sleek, clear, and uber-usable apps. So, how does a company go about building a user-centered application without approaching real customers on the street? The answer - use Personas. Personas help guide both the protot

The global browser market was all prepped and ready for change with the July launch of Microsoft Edge (ME) – hoped to be the most technologically evolved browser in the market. How did Edge actually do? How did the big players in the industry respond? What should we

People looking to be more authentic are often told, “to thine own self be true.” But Shakespeare’s famous advice isn’t always easy to understand, let alone follow – and especially not for brands. Marketing campaigns aren’t people – they’re ideas, creat

Wondering how to take the intimidation out of financials and provide your users with a more entertaining and engaging experience? Gamification is a great way to introduce an element of fun, help build consumer engagement, and help teach customers about complex f

All of the technological and digital advances we’ve seen in the last few years have had a significant impact on how organizations are making modifications to their training processes. The more traditional ways of having an educator hand out booklets filled with cont

Digital marketing trends are, like all trends, trendy – they come and go like fashions, catchphrases, and any other flashes in the pan. But not all trends are equal – some are hollow, and some contain incredibly valuable lessons for your business. With this in min

This year saw major news out of Redmond, with Microsoft releasing both a new operating system, Windows 10, and a new flagship browser, Microsoft Edge. Formerly codenamed Project Spartan, Edge is the default browser for both desktop and mobile versions of Windo

In May 2015, Toronto hosted North America’s first ever YouTube Fanfest. Thousands of screaming fans packed Yonge-Dundas Square to glimpse their favourite YouTube stars, many of which have millions of subscribers. So, who are these fans? Google and YouTube have dubbe

To hear most people talk about them, millennials seem like a complicated audience. They crave autonomy, but need constant monitoring. They love brands, but don’t love advertising as much. They’re a frugal bunch, but will spend their money under certain conditions

In this day and age, it’s not just a cliché to say we’re all connected. Thanks to the internet, mobile devices, social media and more, we are all connected in a very real, practical sense. The vast majority of all people are mere milliseconds away, and through th

Technology is fast paced and always changing. So, it’s no wonder keeping up with all the trending technology terms can be somewhat of a daunting task. Look no further! We have compiled a list of some of the top trending technology terms with a brief explanation of e

There are a number of ways to reach out and market to your current, as well as potential clients. Choosing the right methods and creating a consistent and cohesive message across multiple mediums can seem like an overwhelming task. Successful Digital Cross-Channel Int

What is it? Romo is an affordable, personal, and trainable robot that uses an iPhone or iPod as its ‘face’ and ‘brain’. The device itself is basically a set of track wheels that gives your iPhone the ability to drive around and explore on its own! Once you

Rich Media is an awesome, award-winning, digital marketing agency that produces web sites, apps, social, video and animation, games, tools and calculators, research, and content marketing. We design and develop inspiring and memorable marketing solutions.

Whether you are building a site from the ground up or updating an existing one, you may have wondered if it is worth the investment to host the site in a Content Management System (CMS) like WordPress, Umbraco or Microsoft’s SharePoint. Here are six questions to hel

We have all heard of the terms Gen X, Gen Y and Millennials in relation to age groups. When it comes to internet usage, each label comes with their own set of stereotypes. Sure, younger generations, the Millennials, statistically go online more, but there’s

From digital signage to smart shelves, digital marketing is forever changing the face of our retail shopping experiences. We live in the information age, so if a potential customer is standing next to your latest smart TV, provide them with concise and easy acce

You have probably heard of the “Internet of Things”, but may be wondering what it actually means. More and more everyday objects are becoming embedded with technology and the ability to connect via the internet. Just a few years ago, it would have been inconceivab

The Canadian browser market continues to be dominated by Google Chrome. Internet Explorer (IE), the former king of the industry, is slowly falling out of the race. This decline may have intensified after Microsoft made a formal announcement about disco

Did you know approximately 3.8 million working aged Canadians (15-64) are self-identified as disabled The Canadian Survey on Disability? That’s almost 14% of the Canadian population! Whether you are updating your company’s site, or having an online tool designed a

What is it? The Leap Motion Controller is a small, inexpensive, device that allows your computer to respond to your hand gestures like pointing, waving reaching and grabbing. It is kept face up on your desk, ideally right in front of the keyboard between you and

Marketing isn’t just about driving traffic to your site, but creating a positive and enjoyable impression once we get there. It’s all about the experience, and the majority of us want an easy to navigate, quick to digest, and easy on the eyes experience.

Approaches for developing for screen readers often conflict with the approaches used for non-screen reader users. By identifying where those differences lie early in the project, and making often very slight additions to the development process, we can address the nee

We all know that Canada's population is aging. Seniors are online in greater numbers than ever before. We can ensure our digital projects are senior-friendly by considering how seniors use the Internet. We can reach them in the environments they are using, and in the

If you thought the keyboard, mouse and touchscreens were the only ways to interact with the Internet, think again. Alternative devices for persons with disabilities can be controlled by a puff of air, a simple gesture or even the blink of an eye. The Canadian Survey o

All gassed up and ready to go! You've finally cleared a day away from the office. You've picked out some landmarks to visit, some friends to pop in on and you'll even be able keep tabs on work while on the go ... or will you? Soon enough you'll disco

Games are inherently fantastic motivators. They've been used by educators and marketers for years to boost engagement in topics ranging from medicine, to finance, to auto-mechanics. You can pull elements from the game environment and integrate them into your digital p

You feel it in your gut. Your disabled users deserve as much access to your website as anyone else. An Environics Research Group survey found that 70% of businesses agree that accessibility is the right thing to do. Standard checklists have made it easier for us to me

2014 has been an amazing year at Rich Media. In just 2014, we managed to play 728 games of pool and consume 2,400 pieces of candy (it’s a hard job, but somebody’s got to do it!). We also added eye tracking to our research lab and celebrated an incred

You drive up to the farm, family in tow, and pick only the freshest and juiciest apples from the orchard. Your oldest wants apples from the tallest branches and your smallest won't touch anything with even the slightest blemish. You're looking for a few for pack lunch

The browser market is witnessing the erosion of Internet Explorer's (IE) dominance and the emergence of Google Chrome as the top browser that led in market share as of October 2014. A surprise statistic for the October 2013-2014 period is the more than 25% growth enjo

What is a Rich Experience? A Rich Experience is about providing an awesome experience to customers, clients and employees. It’s about being available when, where and how they need you. Give your clients a Rich Experience... and they will want to come back again and

Close to 15% of Canadians are older than 65, and it's predicted that by 2030, 1 in 4 Canadians will be over 65 years old (Statistics Canada). It's no shock that Canada's population is aging, but what surprises many is how Internet savvy seniors are becoming.

How the public consumes media is changing, and fast! Millennials and GenY are leading the move away from TV land toward consuming digital content. As a result, traditional advertising channels no longer provide the mass audience reach you’d expect. Here’s a list o

When creating a tool, it’s always important to think about your advisor base – whether these are the folks selling your products, such as advisors, personal bankers, brokers, financial planners, or investment representatives or the group providing customer support

Have you ever hung a series of shelves without first checking out what's behind the drywall? Maybe you dig out the stud sensor from your tool kit, or just give it a few knocks with your knuckle, but you'll probably (hopefully) decide early on whether to use wall ancho

You've worked hard to promote your site, and you've assembled some really useful and important information, but your users are leaving after just a few minutes. The content is simply too complicated, long and too much work to get through. Gamification may be t

Many of us in digital marketing have built exciting online properties and have had a good deal of success over the last few years; however, the industry is maturing and you may be asking what you should be doing to grow your digital channels and take them to the next

As content marketing continues to soar, businesses have the challenge of determining what type of content to use to attract users, differentiate themselves and provide value. Great articles are a key to content marketing success but so are interactive and multimedia e

We all know that online tools are one of the highest hit places on your site, provide some of the best engagement and some of the best opportunities for lead generation. Why then, do so many of us post our tools and forget about them? Here I've put together a quick "O

Web accessibility. WCAG 2.0. Level A… Everyone seems to be talking about accessibility. There are a lot of differently abled users that need to be considered. This includes visitors to your site with visual disabilities (blindness, low vision or colour-blindness), t