What is Adobe Experience Manager? If you currently work in marketing for a large organization, it is likely that your company either uses Adobe Experience Manager (AEM) to manage its website and other digital channels or is in the process of migrating to AEM. AEM is a WYSIWG (What You

Uber is transporting patients. Samsung has bots providing healthcare. Amazon is on the prescription drug market. Apple Healthcare continues to grow. Big tech companies have entered the healthcare market and disrupted it in the ways only tech can. When big tech enters a field, they aren’t

Tell Your Story Using Tools, Dynamic Video and Customization Storytelling is a great way to think about your marketing practice. Stories are personal creations that reflect their creators and speak to their audiences. Stories are moving and exciting and contain n

Personalized video, also called dynamic video, has been making waves for some time. It’s a development that’s exciting for everyone, from marketers, to developers, and even to audiences. It’s exciting enough that it deserves an introduction. Reader, meet personalized video. What Is

The world of digital marketing never stands still for long. As a digital marketer, you know that staying up to date in this constantly evolving field is one of the hardest parts of the job. You always have to keep your eyes peeled for the next big thing while also making sure your fundam

In 2020, the Covid-19 pandemic forced financial institutions to adapt their in-person services to online and virtual platforms. With all the benefits that digitization brings, including accessibility and efficiency, it’s safe to assume that these changes are here to stay. This digital

At Rich Media, we’re big fans of many things, but two of our biggest passions are interactive digital experiences and coffee. We couldn’t help but notice that our favourite experiences with both have something in common: customization. Ever

Content marketing has always been personalized and dynamic. In a world of static and unchanging websites, it stood out by offering new, regularly updated, audience-targeted content. It stood one step above other content in terms of interactivity, and it worked. Heck, it still works! Yet, as

Do you eat, sleep and breathe digital marketing? Do you dream of being one of the digerati? Are you only content when you've got fresh content? Take our quiz to find out if you're a digital marketing master, novice, or disciple.

You might not know what clickbait is, but you have absolutely seen it. 'The 8 Simple Ways Widgets Can Save Your Life.' 'This Man Has 4 Words To Say About Widgets That Will Shock You.' 'Is This Grandmother's Widget Secret the Next Big Thing?' They may be tacky, but there isn't a web surfer

Jacket. Check. Lunch bag. Check. Snack. Check. It's time that the content you've been lovingly caring for and protecting for so long goes out and faces the world. But what if nobody likes it? What if it gets called names like boring, irrelevant, or even behind the times? It might be tim

Ever go to a dinner party where your friend shocked your socks off with an unanticipated spectacular meal? How do you dish out awesomeness when you are seeking to snatch people’s attention? How do you invite the stay-and-click versus the dine-and-dash crowd? Keep it short and sweet. He

Content marketing is quickly becoming the most important tool in a marketer's toolbox and there are lots of different options to choose from, but marketers have limited time and limited resources. What are the "Super Foods" of content marketing? If a marketer needed t

As marketers, sometimes the new thing in social media grabs our attention and we forget more obvious and more impactful means of delivering the message. Headlines, animated gifs and sound bites have been getting a lot of attention, but behind the scenes longer form co

Do you want to blow the lid off your content marketing hits and bring more zest to your financial institution's content? There are three ways that you can build this kind of excitement around your content so that your message packs a punch. All it takes is a mixture of strategy,