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With the help of Rich Media, Molson Dry launched a screen saver to universities across Canada through its link at musiqueplus and with diskette giveaways. The program is designed to take advantage of Molson Dry's high quality "A World Without Aftertaste" print campaign.
The package includes a slide show screen saver fading between different Molson print ads. The Molson package also included a student utilities package which provided a calendar, timetable generator and grade tracker designed to help organize student’s schedules.
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