We already know that video is one way to engage users and keep them on your site. Even so, you’ll be amazed by the 6 stats below... and start to think about where you can take advantage of this incredible medium.
Over 1 billion users visit YouTube each month
With more than 1 billion unique users on YouTube each month, it’s not difficult to make a business case for why video should be part of a business’s marketing plan. If you’re not creating video content and posting it to YouTube, you are passing up on an opportunity to reach millions of potential customers.
More than 6 billion hours of video are watched on YouTube each month
Why do so many of us visit YouTube so regularly? When we want to learn about something and we don’t want to just read about it, video is our go to and YouTube is the easiest mechanism to find what we’re looking for.
Every single minute 100 hours of video are uploaded to YouTube
This particular stat is both a positive and a negative as a marketer. With so much content on YouTube, how does one stand out? It’s not enough just to be on YouTube, your video content needs to be engaging and compelling. Think about the best way to tell your story in a visual way and be smart about the type of video you are creating in terms of what will be most engaging and beneficial for the user.
More US adults ages 18-34 are watching YouTube than any cable network
The 18-34 demographic is not one to be ignored! Specifically in the financial world, this younger demographic represents those who are making major purchases as they establish themselves in their careers. Companies who don’t have a presence, or at a minimum some content on YouTube, are missing out on a huge opportunity to reach this demographic.
Close to 40% of YouTube’s global watch time is on mobile devices
This stat is further proof that content needs to be mobile friendly and needs to include video. Users are accessing online content from either a mobile phone or tablet device at rates that are quickly exceeding the use of a desktop.
YouTube is now accessible on hundreds of millions of mobile phone devices
Creating video that will be mobile friendly via YouTube is easier than ever. YouTube recognizes that users are accessing video from their mobile devices and in response they provide support across almost all mobile devices.
There is no denying the power of video and YouTube as a medium for sharing it. Video as a marketing tool engages users and keeps them on your site for longer. And now we know the power YouTube has as a social media channel – combine the two and you have a winning combination!
Source: www.youtube.com
