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7 Halloween Facts for Digital Marketers Infographic

7 Halloween Facts for Digital Marketers Infographic

7 Halloween Facts for Digital Marketers Infographic

7 Halloween Facts for Digital Marketers Infographic

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Halloween... a time for ghosts and goblins to stir, a time to decorate houses with ghoulish zombies and to stock up on candies, chips and chocolate for trick or treaters. Whether you're out buying from the 121,350 tonnes of pumpkins produced to make this year’s Jack-o-Lantern or purchasing a costume for man’s best friend as part of the $0.7 billion spent on dog costumes, it's a chance to celebrate costumes and consume sugary treats. Bet you didn't know that the pumpkin spice market alone is worth $2 billion - now that's scary!

Check out our infographic on scary facts about Halloween...

7 DIGITAL MARKETING HALLOWEEN FACTS

In 2022 Canadian farmers produced 121,350 tonnes
of pumpkins.

Halloween is the #2 week of the year for chocolate purchasing (behind the week of Christmas).

$100.45 is the average amount spent per person on Halloween festivities.

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Total Halloween spending in 2022

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$3.6B on costumes

$3.4B on decorations

$3.4B on candy

$0.6B on greetings

$2,000,000,000

The pumpkin spice market value is $2 billion.

Witch

1

Spiderman

2

Dino

3

Stranger Things

4

Fairy

5

Pirate

6

Rabbit

7

Cheerleader

8

Cowboy

9

Harley

10

$0.7 B total spent in 2022 on dog costumes.

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Top 10 dog costumes of 2022

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1

Pumpkin

2

Hotdog

3

Bat

4

Bumblebee

5

Witch

6

Lion

7

Spider

8

Ghost

9

Superhero

10

Devil

In 2022 the estimated children in Canada of prime trick-or-treating age
(5 to 14 years) was 4,189,586.

7 Halloween Facts for Digital Marketers Infographic

7 Digital Marketing Halloween Facts

In 2022 Canadian farmers produced 121,350 tonnes of pumpkins.

Halloween is the #2 week of the year for chocolate purchasing (behind the week of Christmas).

$100.45 is the average amount spent per person on Halloween festivities.

    Total Halloween spending in 2022:

  • $3.6 billion on costumes
  • $3.4 billion on decorations
  • $3.4 billion on candy
  • $0.6 billion on greetings

The pumpkin spice market value is $2 billion.

    Google’s most SEARCHED costumes

  1. Witch
  2. Spiderman
  3. Dino
  4. Stranger Things
  5. Fairy
  6. Pirate
  7. Rabbit
  8. Cheerleader
  9. Cowboy
  10. Harley

$0.7 billion total spent in 2022 on dog costumes.

    Top 10 dog costumes of 2022

  1. Pumpkin
  2. Hotdog
  3. Bat
  4. Bumblebee
  5. Witch
  6. Lion
  7. Spider
  8. Ghost
  9. Superhero
  10. Devil

In 2022 the estimated children in Canada of prime trick-or-treating age (5 to 14 years) was 4,189,586.

Sources

Canadian Grocer 2023, Nielson Consumer 2023, Google Trends Fright Geist 2023, Canine Journal 2022, National Retail Federation 2022, Statista 2022, Statistics Canada 2022

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