Instagram, and the opportunities it presents, are big. It rivals Facebook for app downloads in the past year, and is hugely popular with millennials. Instagram connects brands with potentially millions of individuals, who can then connect brands with all their friends

Are you getting the most out of what LinkedIn has to offer? Yes, the majority of us have a LinkedIn account, but can you really say you are using the social network to its truest potential? Maybe your profile consists of just the basics, and your real intention is to

What is Tumblr? Who uses it? Is it right for your business? Tumblr has been around for eight years (introduced in 2007), and it’s still growing, especially among younger users. It’s time you learned about Tumblr, how it fits into the current social media land

People want to be heard, and they want to interact. One-way communication, from brands to audiences, isn’t the way things work online anymore. Brand loyalty is created when your users feel like they are a part of the conversation and not just being talked to. Buildi

Integrating social media throughout your website and online offerings can lead to increased social media followers, activity and buzz around your brand. Having social share links and ‘follow us’ buttons are a great first step. But there is more to be done to help

Everyone loves a great story, especially ones full of emotion and interesting facts. Throw in details of a fascinating person’s life and you have a real page turner. But, how do you translate this great story into an equally vivid and interactive article? Facebook�

The popularity of Snapchat with the Millennial Generation (Gen Y), has a lot of businesses wondering how they can be using this social media platform to boost their marketing efforts. What is Snapchat? Snapchat is a social media messaging app with a twi

You’ve probably already brushed up on your social media lingo from our first article “Social Media Terms You Keep Hearing – Part 1”. But did you know there’s a whole other side of social media - a darker, underworld! [Cue sinister laughter] But never fear! H

Social media is an important source of information in our digital world. We log on to our social media accounts to read about the latest events, share opinions with others and even make important purchase decisions based on how a product is reviewed.

Ever heard of a “hashtag” but still aren’t totally sure how it would be used? Or maybe you’d like to use “crowdsourcing” but aren’t sure what that would involve. Here are 11 common social media terms you keep hearing about, defined! Avatar

Pinterest is growing in popularity, with more brands using the social network to engage with potential customers and using it to build their visual brand identity. When used correctly, Pinterest can help boost SEO, reach some very popular target markets (including wom

Vine makes it possible for a six second video to be a powerful part of an integrated social media campaign. It can also spark creativity in those who want to use the limited format to make a powerful statement. Vine is based on the premise that a little can go a long

You’ve probably heard of Reddit but may not really know what it is. Isn’t it just funny memes? There’s a lot about video games, right? Is it just cat photos? Are there any real business applications? You might be surprised to learn that there’s a lot more to R

Want to get more user engagement on Twitter and increase your retweets? According to Twitter’s recent study "What fuels a tweets engagement?" there are 5 easy ways to improve your chances of a retweet. Here they are: Photos According t

Jumping into social media marketing can be intimidating and overwhelming if you aren’t quite sure where to start. There are so many questions about what social channels should you be focusing on, what sort of results should you expect, and how to know if your social

When it comes to social media, there’s the temptation to try and be everything to everyone, and the result often satisfies no one. It’s hard to select which social media platforms you want to combine to form a winning social strategy. How do you set your team up f

We already know that video is one way to engage users and keep them on your site. Even so, you’ll be amazed by the 6 stats below... and start to think about where you can take advantage of this incredible medium. Over 1 billion users visit YouTube each mon