Instagram, and the opportunities it presents, are big. It rivals Facebook for app downloads in the past year, and is hugely popular with millennials. Instagram connects brands with potentially millions of individuals, who can then connect brands with all their f

Are you getting the most out of what LinkedIn has to offer? Yes, the majority of us have a LinkedIn account, but can you really say you are using the social network to its truest potential? Maybe your profile consists of just the basics, and your real intention is to use the social network s

Tumblr has been around since 2007 and it’s still growing, especially amongst younger users. It’s time you learned what Tumblr is, how it fits into the current social media landscape, and how to boost your social media presence while hardly moving a muscle. What Is Tumblr? One of t

People generally want two things: to be heard and to interact. One-way communication from brands to audiences isn’t the way things work online anymore. Brand loyalty is created when users feel like they are a part of a conversation and not just being talked at. Building an online commu

Integrating social media throughout your website and online offerings can lead to increased social media followers, activity and buzz around your brand. Having social share links and ‘follow us’ buttons are a great first step, but there is more to be done to help take your social

Everyone loves a great story, especially one full of emotion and interesting facts. Throw in details of a fascinating person’s life and you have a real page turner. But how do you translate this great story into an equally vivid and interactive article? Facebook’s Instant Articles are

The popularity of Snapchat with the Millennial Generation (Gen Y), has a lot of businesses wondering how they can be using this social media platform to boost their marketing efforts. What is Snapchat? Snapchat is a social media messaging app with a twi

You’ve probably already brushed up on your social media lingo from our first article “Social Media Terms You Keep Hearing – Part 1” [link]. But did you know there’s a whole other side of social media - a darker, underworld! [Cue sinister laughter] But never fear! Here are 8 soc

Social media is an important source of information in our digital world. We log on to our social media accounts to read about the latest events, share opinions with others and even make important purchase decisions based on how a product is reviewed.

Ever heard of a “hashtag” but still aren’t totally sure how it would be used? Or maybe you’d like to use “crowdsourcing” but aren’t sure what that would involve. Here are 11 common social media terms you keep hearing about, defined! Avatar The photo or graphic that appear

Pinterest is growing in popularity, with more brands using the social network to engage with potential customers and using it to build their visual brand identity. When used correctly, Pinterest can help boost search engine optimization (SEO), reach popular target markets (including women an

Vine makes it possible for a six second video to be a powerful part of an integrated social media campaign and sparks creativity in those who want to use its limited format to make a statement. Vine is based on the premise that a little can go a long way when it comes to communication.

You’ve probably heard of Reddit but may not really know what it is. Isn’t it just funny memes? There’s a lot about video games, right? Is it just cat photos? Are there any real business applications? You might be surprised to learn that there’s a lot more to Reddit than first meets t

Want to get more user engagement on Twitter and increase your retweets? According to Twitter’s recent study "What fuels a tweets engagement?" there are 5 easy ways to improve your chances of a retweet. Here they are: Photos According t

Jumping into social media marketing can be intimidating and overwhelming if you aren’t quite sure where to start. There are so many questions about what social channels you should focus on, what sort of results you should expect, and how to know if your social media marketing is a succ

When it comes to social media, there’s the temptation to try and be everything to everyone, and the result often satisfies no one. It’s hard to select which social media platforms you want to combine to form a winning social strategy. How do you set your team up for success? Ideall

We already know that video is one way to engage users and keep them on your site. Even so, you'll be amazed by the 6 stats below... and start to think about where you can take advantage of this incredible medium. Almost 2.5 Billion Users Visit YouTube Each Month With almost 2.5 billion