Halloween... a time for ghosts and goblins to stir, a time to decorate houses with ghoulish zombies and to stock up on candies, chips and chocolate for trick or treaters. Whether you're out buying from the 121,350 tonnes of pumpkins produced to make this year’s Jack-o-Lantern or purcha

What is it? The Internet of Things (IoT) is the whole ecosystem of internet-enabled devices. Not just computers and smartphones, but smart everything – smart fridges, smart homes, cars (driverless or otherwise), and even the kitchen sink. If it has a smal

Who are these new graduates? Move over Millennials! Generation Z kids, who were born between 1995 and 2010, are growing up fast. Generation Z, also known as the Centennials, are starting to join the workforce and they have a much different view of their future. Pa

Have you ever wanted to delve into the psyche of your consumer? Find out what makes them tick or gets their attention? What motivates them to take action? What will they think of your new website, online tool, or marketing strategy? A focus group can certainly help un

When customers visit our store, online or in person, it is an opportunity to borrow a little bit of their time and gather some feedback about our products and services. The intercept survey is a tool that can be used for this purpose. Most of us have perhaps come acro

As web designers and information architects will tell you, web site content can be organized in many ways. Ideally, the organization of topics on a site should follow a pattern that makes sense to the site's target audience. Card sorting is a research technique that i

As the digital customer walks around virtually and checks out your products and services, what are you doing to make sure that they stay on permanently? Do you know their likes and dislikes? Do you understand whether they have any trouble while browsing around your we

Let's do a quick exercise. Pretend I pulled up a website you've never seen before and I start asking you some questions: "Can you find the phone number quickly?" "Is the navigation laid out clearly?" "Can you find the call to action within a couple of second

Digital marketing has come a long way since the “build it and they will come” mentality. Technology is constantly changing, but there is a new sense of order and maturity as social media, mobile technologies and content marketing have gone mainstream. Digital budg

You've built the perfect content article. It’s a brilliant summary of a solution that your clients will resonate with and relate to because it contains a real personal story. It even includes something to tug at the heart strings. The content is solid. It should be