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The Cost of Valentines day Infographic

The Cost of Love on Valentine's Day Infographic

The Cost of Love on Valentine's Day Infographic

The Cost of Love on Valentine's Day Infographic

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Valentine’s Day… a day to celebrate your loved ones, indulge in chocolates and satisfy your craving for heart-shaped candy! Whether you’re part of the 52% that plans to celebrate Valentine’s Day or someone whose more on the get-that-arrow-away-from-me-cupid side of things, you’ll probably be surprised to learn just how much we spend on this love-filled day.

Check out our infographic on the real cost of Valentine’s Day!

The Cost of Love on Valentine's Day

52% planning to celebrate Valentine’s Day.1

Total spent on Valentine’s Day in the United States in 2023: $26 billion.2

    Top gift choices:3

  • 57% candy
  • 40% greeting cards
  • 37% flowers
  • 32% night out
  • 21% jewellery

1/5 are planning to buy their gifts online, 57% are planning to buy their gifts in store and 23% are planning to do a bit of both.4

Show me the money

25-34 year olds spend $245, 35-44 year olds spend $2805 and a overall average spending of $1926

How much do we buy?

$13.5 billion spent on significant others and $4 billion spent on other family members.7

About 36% of women expect to receive a gift of perfume.8

About 44% of men expect to receive a gift of electronics.9

Sources

National Retail Federation Survey, January 2024

Statista, Valentine's Day in the U.S., February 2024

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