What is personalized video? Personalized video (also called dynamic video) looks and plays like a regular video, but can be changed and updated on the fly. A simple example is a video that greets you with your own name – normally, you’d have to make thousands

We live in a very visual age. We look at images on screens all day at work, and look at images on screens in our spare time. Why do we love visuals? What is it about a good visual that grabs and keeps our attention? And perhaps more importantly, why do visuals work? W

Two new phrases have recently appeared in the tech world: microinteractions and micro moments. You could be forgiven for assuming that ‘micro’ is just this year’s trendy prefix, and that you could safely ignore all ‘micro’ discussion, but you’d be

Product videos are a great way to reach potential clients and show off what you have to offer. If your product video is done well, you can convert your audience to a customer in just a few short minutes! Here are 5 ways to make sure your next product video is awesom

Animation is a series of pictures that tells a story with movement, but it takes a special skill to make us believe in an onscreen personality. Walt Disney understood this very well, and he had a unique formula to make his characters appear lifelike. He wisely i

Video-based digital marketing is widely recognized as an extremely engaging way to capture online visitors’ attention. Video adds richness by enhancing the layers of communication and adding colour and flavour, giving any marketing pitch a fabulous boost. Before usi

Lights, camera and action! Everyone is familiar with a director’s callout to start filming a scene, but would you get called out as a newbie if you didn’t use the right video terms? No worries, here’s a short list of terms that will have you talking like a digit

Animation is engaging, shareable and inclusive, but often underutilised – there are so many different styles of animation that can meet so many different needs. Here are 4 common types of animated video for you to think about using. Show it with an Infogra

Video is a powerful way to get an online message to your visitors. Making good video needs a focus on solid content - the key messaging - to make sure it's effective and clearly gets the point across. But how do you move your video from good to great...or better yet,